A fictional brand set 20 years in the future, merging future studies with health and wearable tech. Our aim was to bring holistic wellness retreats into urban environments for those seeking quick wellness breaks.
Project Overview
This project, grounded in the principles of future studies, merged our research on health and wearable tech. As a team of four, we created a fictional brand set 20 years in the future, aiming to bring holistic wellness retreats into urban environments. These retreats cater to individuals seeking brief wellness breaks without the time to travel to distant retreats.
Team Credits
Adrienne Lee
Gilmer Maluyao
Jerry Adam Guzman
Alahna Waters
Scope
Strategy
Research
Future Wheels
Competitive Analysis
Value Proposition
Future Scenarios
Identity
Logo Design
Typography
Visual Design
Applications:
UI App Design
Brand Touchpoint Video
Social Media Campaign
Packaging Design
Future Brand
From our research, we developed new values and a positioning statement for this future brand, using the preferable future as our North Star. Through intensive SWOT analysis of competitors and identifying consumer archetypes using the diffusion of innovation map, we pinpointed the ideal target audience for Serafina.
Applications
In concluding the project, each team member contributed to various brand applications and touchpoints to create an immersive experience for Serafina's consumers.
We developed tech athleisure that tracks health metrics, customized beauty products and experiences, an all-encompassing app for retreat personalization, and a community involvement campaign to spread health knowledge throughout Los Angeles.
