Revolutionizing the DIY PC building landscape by creating an inclusive, beginner-friendly ecosystem that empowers diverse communities to explore, innovate, and thrive in the tech world without barriers.
Project Overview
BAD/DIYS is more than just a tech company—it’s a community. A place where everyone can feel included, supported, and empowered to explore the tech and gaming universe. The vision is to create an inclusive tech landscape where everyone, regardless of their background, can thrive and innovate and build their own computers. The task was to develop a beginner-friendly, inclusive DIY PC building brand that demystifies the PC assembly process for people from underrepresented groups, integrates aesthetic appeal, fosters a supportive community, ensures product accessibility, and promotes sustainability in the tech world.
Team Credits
Scope
Strategy
Audience Interviews
Design Target Identification
Positioning
Values
Purpose
Competitive Analysis
Identity
Logo Design
Typography
Visual Design System
Applications
Website Design
Media Campaign
Packaging Design
Brand Book
Brand Applications
The brand came to life through the applications. Using the strategy outlined above, the brand was developed using a combination of the purpose, positioning, values, tone of voice and ambition to create applications that match the tone and vibe of BAD/DIYS.
Strategy
The project was influenced by the highly inspirational design target, but I first worked my way to that target. Starting with a questionnaire aimed at the consumption audience to find common beliefs, from there I interviewed with people in my aspirational audience. From the interviews I gained valuable insights into my target audience, and found what was lacking for them. After conducting an in-depth competitive analysis I also found the opportunity gaps in the tech industry. I continued to develop BAD/DIYS with the Tech Baddies audience as the north star.
