Revolutionizing the DIY PC building landscape by creating an inclusive, beginner-friendly ecosystem that empowers diverse communities to explore, innovate, and thrive in the tech world without barriers.
Reimagined the identity of Ancestry to transcend just genetic analysis and turn Ancestry into a cultural research hub that empowers users to discover their past, feel more connected to their culture, and share their stories.
We created a fictional brand set 20 years in the future, merging future studies with health and wearable tech. Our aim was to bring holistic wellness retreats into urban environments for those seeking quick wellness breaks.
This project explored a DIY Tech company to identify the white space's very inspirational design target. With reframing the focus from the consumption audience to the aspiration audience, and then finally influencing a brand’s identity and core values based on this target.
A design concept of a transformative cosmic voyage that offers a detailed glimpse into a futuristic journey to Mars. It focuses on personal transformation and extraordinary interstellar amenities, blending space travel with luxury and education.
A personal project designing a logo, packaging design, and pattern design for a fictional botanical company titled "Terra"
This project was a personal project to explore a new surface design pattern inspired by the traditional Korean "dancheong 단청" patterns. Incorporating a combination of illustration and graphic design skills to render a new pattern that could be used across a variety of applications.
