Project Summary

Project Summary

This personal project explores the concept development for a debut album by a fictional Korean girl group. Blending pop culture aesthetics with creative technology, I used AI-generated imagery to visualize the group's members and bring the concept to life. The project delves into identity, visual storytelling, and the possibilities of artificial intelligence in music branding and design.

Project Summary

Developed a suite of social media assets and event materials for the Saero Soju brand, including visually engaging posts and a designs for events.

Project Summary

The project aimed to distinguish Cushionaire from competitors in the footwear industry through a refreshed suite of Amazon assets, including new infographics, A+ Content designs, a compelling Brand Story, and a revitalized Brand Store.

Project Summary

Designed visual assets for Pepero Day, a high-profile event held in Times Square in November. Focused on adapting the iconic Korean brand’s visuals to resonate with American audiences, blending cultural elements with market-specific design strategies.

Project Summary

A personal project designing a logo, packaging design, and pattern design for a fictional botanical company titled "Terra"

Project Summary

This project was a personal project to explore a new surface design pattern inspired by the traditional Korean "dancheong 단청" patterns. Incorporating a combination of illustration and graphic design skills to render a new pattern that could be used across a variety of applications.