A design concept of a transformative cosmic voyage that offers a detailed glimpse into a futuristic journey to Mars. It focuses on personal transformation and extraordinary interstellar amenities, blending space travel with luxury and education.
Project Overview
This project showcases a conceptual design for 'Titian,' a transformative cosmic voyage. It offers a detailed glimpse into a futuristic journey to Mars, focusing on personal transformation and extraordinary interstellar amenities, blending space travel with luxury and education, and redefining the essence of cosmic exploration.
Team Credits
Alahna Waters, Jerry Adam Guzman, Julian Rucker
Scope
Strategy
Research
Positioning
Values
Purpose
Competitive Analysis
Identity
Logo Design
Typography
Visual design system
Applications
Wayfinding
App Design
Media Campaign
Brand Book
Brand Applications
Our brand identity comes to life through a cohesive system applied across various touchpoints. In marketing campaigns, we translate Titian’s adventurous and otherworldly values into captivating messages. Our signage reflects an otherworldly, inspiring aesthetic, while the app offers a seamless user experience that blends cozy with the adventurous. The digital passport enhances interactions with a functional yet engaging design, and our AI-generated images consistently narrate Titian's journey, reinforcing our brand story across all platforms.
Strategy
Before starting on the brand identity the team started with thorough research behind the idea of the brand. Starting with mega and macro trends, doing a competitive analysis, and user persona and touchpoint ideation. After the research the team developed a complete brand strategy using a brand framework consisting of the brands: positioning, ambition, value, and purpose.
