Spektrum Kpop Packaging

The project delves into identity, visual storytelling, and the possibilities of artificial intelligence in music branding and design.

Using ChatGPT and AI image-generation tools, I created a set of fictional K-pop idols as the foundation for a debut album concept. From generating idol personas to crafting visuals, I designed the full album experience—including cover art, packaging, and promotional materials.

This process involved iterative exploration of aesthetics, storytelling, and how emerging AI tools can support and enhance creative direction in music and branding.