This project showcases a conceptual design for 'Titian,' a transformative cosmic voyage. It offers a detailed glimpse into a futuristic journey to Mars, focusing on personal transformation and extraordinary interstellar amenities, blending space travel with luxury and education, and redefining the essence of cosmic exploration.
Strategy
Research
Positioning
Values
Purpose
Competitive Analysis
Identity
Logo Design
Typography
Visual design system
Applications
Wayfinding
App Design
Media Campaign
Brand Book
The challenge lies in the lack of public interest in traditional space travel, making it crucial to discover innovative approaches to spark excitement and inspire renewed enthusiasm for Mars exploration.
The solution involves creating a comfortable and engaging interstellar journey that emphasizes innovation, education, and inclusivity, aiming to unveil the wonders of the universe to passengers and prepare them to become Marsworthy.
Alahna Waters, Jerry Adam Guzman, Julian Rucker
Our distinctive identity system for Titian revolves around three core values: adventurous, cozy, and otherworldly. Drawing inspiration from the vivid reds of Mars’ landscape and the lush greens of Earth's beauty, Titian captures the essence of adventure in every visual element. Each design touchpoint is crafted to evoke the thrilling journey to Mars, creating an immersive and engaging experience.
Reveal the wonders of the universe.
Titian is the only transformative cosmic voyage that helps aweseeking escapists to become Marsworthy.
Adventurous, Otherworldly, Cozy
By 2500 we will have successfully transported 100,000 passengers to Mars, while achieving a 95 percent passenger satisfaction rate in terms of safety, comfort, and overall travel experience.
Our brand identity comes to life through a cohesive system applied across various touchpoints. In marketing campaigns, we translate Titian’s adventurous and otherworldly values into captivating messages. Our signage reflects an otherworldly, inspiring aesthetic, while the app offers a seamless user experience that blends cozy with the adventurous. The digital passport enhances interactions with a functional yet engaging design, and our AI-generated images consistently narrate Titian's journey, reinforcing our brand story across all platforms.
Before starting on the brand identity the team started with thorough research behind the idea of the brand. Starting with mega and macro trends, doing a competitive analysis, and user persona and touchpoint ideation. After the research the team developed a complete brand strategy using a brand framework consisting of the brands: positioning, ambition, value, and purpose.
